Channel Letter SIGNS
Serving the West Michigan area including Grand Rapids, Holland, Grand Haven & Muskegon, MI
All you need to know about channel letters.
Brands looking to make a lasting impression know that investing in the right signage could generate more impact than cold emails and commercials. Channel letter signs will help spread the word and draw the right people to your products and services. A well-crafted channel sign is a strategic way to showcase your brand and create awareness among your target customers. If you are considering getting channel letter signs for your business, this article will tell you all you need to know.
Benefits of Channel Letter Signs
Brand Consistency:
A well crafted channel letter sign will help you maintain brand consistency through chosen fonts, colors and styles that blend with your brand’s identity. With a cohesive look, customers are able to easily identify you from a crowd.
Flexible designs:
The dynamism of channel letter signs makes it possible to create them in different sizes, shapes and styles making them ideal for your brand.
Better customer engagement:
Well-lit channel letter signs are ideal for engaging potential clients and can serve as the quiet sales person. Illuminated and vibrant signs will likely trigger curiosity in the minds of your customers while encouraging them to learn more about your business.
Best Channel Letter Signage
Front-Lit Channel Letter Sign
The front-lit channel sign, also known as the standard channel letter is widely used due to its visibility during the night and day. Usually, the lights are located in the logos and front of the letters. These lights help ensure that the sign is properly lighted all through the day making the signage visible regardless of the time of the day. Another unique advantage of front-lit signs is that they can be easily customized.
Back-Lit Channel Letters
These channel letters also referred to as halo-lit or reverse-lit letters, help create a unique and aesthetically pleasing effect. Usually, the letters are installed to allow the light to create a unique glowing halo around each of the characters. Back-lit letters are usually made using acrylic or aluminum and are a top choice for brands that want a modern and sophisticated look.
Combo Lit
Combo-lit channel signs combine reverse-lit and front-lit features to create a customized look. Usually, the sides of the combination channel letters are made with aluminum, the internal illumination is from LED bulbs while the face is made using acrylic.
The combo-lit also comes with an aluminum space which helps separate the back and front of the letters so that the light doesn’t get too intense. Combo channel letters due to their unique build are quite expensive but very cost effective.
Open-Face Channel Letters
For businesses looking for a vintage and bold appearance that exposes the face of the letter directly, open-face channel letter signs are the right choice. The face design is usually used in bars, entertainment venues, and theaters where an attention-grabbing approach is needed.
Raceway-Mounted Channel Letters
If you are searching for a channel sign with a simpler installation process and lower wall penetration needs, the Raceway-mounted channel letters are a good choice. This type of channel letter usually has the letters fixed to a narrow, long box that houses the electrical parts.
A unique feature of the Raceway-Mounted channel letter signage is that you won’t do too many wall penetrations for it. You also have the option of painting the raceway itself so that it perfectly blends with the building. This type of channel letter is ideal for shopping malls, retail stores, and corporate buildings.
Why Choose Grand Rapids Sign Company
At our Sign Company, we pride ourselves on delivering exceptional customer service and high-quality products. As a local business, we’re committed to serving our community with integrity and care. All our signs come with a satisfaction guarantee and a comprehensive warranty, ensuring your investment is protected. Trust us for reliable, long-lasting solutions.
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CONTACT US
It's easy to get in touch with us, either fill out the form on the left or for a faster response, send us an email or call us.
(616) 862-0974
info@grsigncompany.com