We understand how effective they can be in refreshing and boosting your brand appeal and reaching new audiences. However, most hotels out there still use generic and outdated signs which usually aren’t effective in communicating the brand’s value proposition. At Grand Rapids Sign Company, we know just how important it is to use signage to showcase what makes your hotel different from others and why customers should patronize you.In this piece, we will explore how custom channel letter signs can be the game changer for your hotel business and how we can help you.
Why you should invest in custom channel letter signs
Channel letter signs are a proven way for brands such as hotels to convey their brand’s message. These signs are designed using individual logos or letters, which are illuminated, thereby creating a unique and visually appealing look. If you are still not sure about investing in custom letter signs, here are a few reasons why you should:
- Long-lasting and durable
Well-crafted channel letter signs usually stand the test of time. Custom signs made by us are made using premium quality materials such as stainless steel, aluminum, and acrylic, which are all known to be very durable. Channel letter signs are perfect for all weather conditions and will retain their aesthetic appeal for a long time.
- Aesthetically pleasing
Custom channel letter signs add a modern and sophisticated appeal to your hotel business. Well-designed boards come with a professional and clean appeal, which helps improve the way people see your hotel, leading to more patronage. Also, signage gives your hotel building a personalized touch while setting your brand apart from the several others around.
- Less energy needs
At Holland Sign Company, we leverage the unique energy-saving feature of LED technology for our custom channel letter signs. LED technology, when compared with fluorescent and incandescent bulbs, is about 90% more efficient, meaning you can keep the signs up for longer periods without being scared of the bills incurred.
- Can be placed anywhere
Our channel letter signs are designed using a broad range of dimensions and depths which make it easy to mount on your roofline, building face, and entrances. It means you don’t have to worry about figuring out the exact spot to place your hotel signs, as our custom signs can be placed anywhere.
- Perfect publicity tool
Custom channel signs help increase visibility by up to 50%, brand recognition by up to 20%, customer perception by up to 30%, and revenue boost by up to 10%. This signage can often be seen for long distances, making it ideal for travelers looking for where to lodge.
You can increase your hotel’s patronage by investing in properly designed and installed custom channel letter signs. Engaging the services of a signage company with a proven track record in helping hotels scale in patronage and revenue is critical to the success of your brand. Schedule a consultation with us today so we can recommend the best line of action to help your business grow bigger.