Hotels
Serving the West Michigan area including Grand Rapids, Holland, Grand Haven & Muskegon, MI
Order and operational efficiency are some hallmarks of a properly run hotel, which is why investing in excellently crafted signage is very important. Signage does more than just help people find their way to and around such facilities, they also serves as the perfect branding tool. The right hotel signage helps with important information, guides guests, and boosts the aesthetic appeal of such facilities.
Benefits of hotel signs
Hotel signage does more than just direct people, it helps reduce chaos and give guests the right first impression of the facility. Bigger hotels can be confusing, especially for first-time visitors, but with hotel signage, guests can easily and quickly find their way around places like restrooms and restaurants. Hotel signs help inform guests about important information such as safety guides, check-in processes as well and emergency protocols.
Also, hotel signs help improve accessibility for all spectrum of guests including those with disabilities through ADA-compliant signage.
Best hotel signs
Lobby Signs
Lobby signs are one of the first things visitors and guests will see in a hotel which makes them an important component. Such signage is crafted with the logo and name of the hotel, thereby helping with branding and awareness. Also, lobby signs help guide guests to places like the elevator, check-in desk, and other important areas in the facility. A properly designed lobby sign will not only help guide the guests but will boost the professional appeal of the facility.


Monument signs
Monument signs are designed to be large and freestanding and are often placed in a location that makes them visible to all. These signage are usually well-lit and can be made using the hotel’s name and logo in easily readable font sizes. Monument signs help guide visitors while improving the presence of the hotel and boosting its aesthetic appeal of the hotel.
Window Graphics
Window graphics are the ideal cost-saving option for promoting events, offers, and the brand identity of the hotel. This signage can be used on glass doors, and windows and is multi-functional. For instance, window graphics can improve the curb aesthetics of the hotel while helping visitors get an idea of the value offering of the hotel.


Wayfinding Signs
Wayfinding signs are ideal for hotels looking for how to improve their overall customer experience, especially with finding their way around the facility. This signage helps guide people around places such as elevators, guest rooms, and restrooms in the hotel. Wayfinding signs are concise, clear, and smartly placed around the property. For larger hotels, this signage is essential for reducing chaos in the hotel and improving the customer experience.
Informational Signs
Informational signs are useful in providing guests with the needed details about the hotel’s policies and services. Such signs may include signs with check-out/check-in times and opening times of certain facilities such as the swimming pool. This signage could also be used to communicate important details such as tourist attractions nearby, transport offerings, and other relevant information that could make the customer’s experience better.

Why Choose Grand Rapids Sign Company
At our Sign Company, we pride ourselves on delivering exceptional customer service and high-quality products. As a local business, we’re committed to serving our community with integrity and care. All our signs come with a satisfaction guarantee and a comprehensive warranty, ensuring your investment is protected. Trust us for reliable, long-lasting solutions.

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(616) 862-0974
info@grsigncompany.com