Sign Consultation

Serving the West Michigan area including Grand Rapids, Holland, Grand Haven & Muskegon, MI

At Grand Rapids Sign Company, every sign tells a story—your story. Whether it’s bold letters lighting up your storefront, a directional sign guiding the way, or a regulatory sign keeping people safe, our Sign Consultation process is where it all begins. This is the part where we listen, plan, and create a sign that works for you. Let’s explore some of the most common questions to show you how we make it happen.

REQUEST A QUOTE

FAQs About Sign Consultation

What happens during a sign consultation?

Think of the consultation as the foundation for your perfect sign. We start by understanding your goals. Are you attracting foot traffic, enhancing brand visibility, or improving navigation? Based on your needs, we’ll recommend solutions tailored to your space and audience.

For example, a retail store might benefit from A-Frame Sidewalk Signs to draw in shoppers, or Window Graphics featuring perforated vinyl for vibrant visuals. Offices often choose Lobby Signs, Room Identification Signs, or Wayfinding Signs to keep things professional and organized. Manufacturing plants might require Safety Signs, Directional Floor Decals, or Wall-Mounted Informational Signs to ensure a safe and efficient workspace.

We’ll review your ideas, offer suggestions, and guide you through the next steps—design, materials, and installation—all while keeping your budget and timeline in mind.
Braille signs are expected to follow certain laid down rules such as spacing, and dot sizes.

How do I choose the right sign for my business?

It starts with asking the right questions: What’s the sign’s purpose? Where will it go? How long does it need to last? These answers help us zero in on the best options for you.

If you’re a restaurant, Menu Boards (chalkboard, digital, or outdoor-friendly) might be the star. Retailers could shine with Blade Signs, Vinyl Banners, or even Illuminated Channel Letters that stand out day and night. Property managers might opt for Monument Signs, Post and Panel Signs, or Architectural Dimensional Letters for a polished, upscale look.

For outdoor use, we recommend durable materials like aluminum or acrylic, perfect for Pylon Signs, Address Plaques, or Yard Signs with H-stakes. Need something temporary? Coroplast Bandit Signs or Retractable Vinyl Banners are lightweight, cost-effective, and easy to transport.

Can you help match my brand’s style?

Of course. Your brand is your identity, and we ensure your signs reflect it perfectly. Our design team will match fonts, colors, and logos seamlessly to maintain consistency across all signage.

Imagine a corporate office with Dimensional Lobby Letters in brushed metal, perfectly complementing the company’s sleek, modern aesthetic. Or a boutique shop featuring Frosted Window Film for privacy while displaying the brand logo in a stylish way. Even functional signs—like Hours of Operation Decals, Directional Signs, or ADA-Compliant Room Markers—can carry your brand’s personality with thoughtful design and cohesive colors.

If you’re starting from scratch, don’t worry! We can help craft a design that aligns with your vision and speaks to your audience.

What about permits and regulations?

Permits can feel like a maze, but we’ll navigate it for you. Local codes often dictate what you can and can’t do—size limits, placement restrictions, lighting rules—and our team is experienced in handling it all.

For example, if you’re installing an Illuminated Monument Sign outside your business, we’ll ensure it meets height and brightness requirements. Need an ADA-Compliant Wayfinding System inside your building? We’ll make sure every sign features tactile lettering, Braille, and proper placement as required by law.

From filing paperwork to scheduling inspections, we handle the red tape so you can focus on your business.

How much does a sign consultation cost?

It’s free. We believe that great relationships start with trust, and we want to understand your needs before diving into the project. During the consultation, we’ll outline every detail—design, materials, timeline, and cost—so there are no surprises.

For instance, a simple Yard Sign made from corrugated plastic will have a different price point than a custom Raceway-Mounted Channel Letter Sign or a large Pylon Sign with a digital panel. No matter the scale, our goal is transparency. You’ll always know what to expect.

Let’s Build Your Perfect Sign Together

At Grand Rapids Sign Company, we believe every sign—whether it’s a sleek Lobby Sign, a vibrant Window Decal, or a practical Directional Floor Graphic—should work hard for your business. Our Sign Consultation process ensures that your ideas are understood, your options are clear, and the final product exceeds expectations.

Let’s create something extraordinary for your business. Contact us today to schedule your free consultation, and let’s bring your vision to life, one sign at a time.

Why Choose Grand Rapids Sign Company

At our Sign Company, we pride ourselves on delivering exceptional customer service and high-quality products. As a local business, we’re committed to serving our community with integrity and care. All our signs come with a satisfaction guarantee and a comprehensive warranty, ensuring your investment is protected. Trust us for reliable, long-lasting solutions.

Customer Service

Quality

Local

Guaranteed

Warranty

CONTACT US

It's easy to get in touch with us, either fill out the form on the left or for a faster response, send us an email or call us.

(616) 862-0974

info@grsigncompany.com

REQUEST A QUOTE