Storefront Signs
Serving the West Michigan area including Grand Rapids, Grand Haven & Muskegon, Rockford, Comstock Park, Walker, MI
Your storefront fights for attention every single day, whether you’re paying attention or not. A driver doing thirty-five gives you maybe three seconds to register before they’re gone. Pedestrians have more time, but they’re glancing at phones, dodging traffic, and scanning every other business on the block. The stores that win this battle don’t rely on one sign; they stack several types together and create a system that’s hard to ignore. At Grand Rapids Sign Company in Walker, we’ve spent years figuring out which combinations actually work for different locations and traffic patterns. Here’s what we’ve learned about five sign types that do the heavy lifting.
Benefits of Storefront Signs
Better Visibility:
Lobby signs are effective in increasing brand recognition by making your business easy to find for visitors and clients alike.
Brand identity:
Well crafted custom signs are an easy way to reinforce and project your brand through your colors, logo and core messaging.
It gives your brand a sense of professionalism:
Premium quality lobby signs create an air of professionalism while helping customers, employees and visitors to feel welcome.
Popular Storefront Sign Products
Channel Letters
Channel letters are the workhorses of storefront signage because they look sharp at noon and glow bright at midnight. Each letter houses LED modules that illuminate the face, cast a halo behind it, or do both depending on what you’re going for. Front-lit versions punch through darkness and stay readable from way down the road. Reverse-lit letters throw a softer glow against the wall, which reads as upscale without screaming for attention. The aluminum bodies handle Michigan weather without fading, warping, or falling apart after a few seasons. We build them in whatever font, color, and size your brand needs while staying inside zoning limits.
Awnings
Awnings pull triple duty: they keep rain off customers, block sun from cooking your interior, and turn into giant brand billboards visible across entire parking lots. Fabric versions stretch over aluminum frames with your graphics printed right on the material or applied as vinyl. Metal awnings work better for industrial or modern looks where fabric feels out of place. You can go traditional with slopes and domes, or contemporary with barrel vaults and sharp angles that match your architecture. Illuminated awnings glow from within after dark, turning the whole structure into a beacon. We engineer every installation for wind resistance and proper drainage so you don’t end up with sagging fabric and pooling water.
Window Graphics
Most storefronts have massive windows doing absolutely nothing for the brand, and that’s wasted real estate. Perforated vinyl lets daylight in while showing full-color graphics to everyone walking past. Frosted film adds privacy and polish without blocking natural light completely. Opaque vinyl goes all-in on visual impact for big promotions or seasonal campaigns. The beauty of window graphics is how easily they come off and go back on, making them perfect for businesses that rotate messaging throughout the year. We design these as complete systems so every piece of glass works together instead of looking like random afterthoughts.
Blade Signs
Blade signs stick out perpendicular from your building and catch people who’d never look up at a flat wall sign. Downtown locations with heavy foot traffic need these because they’re visible from both directions along a sidewalk. The mounting brackets become part of the look, with scrollwork for historic districts or clean geometric lines for modern buildings. Double-sided printing means nobody misses you regardless of which way they’re walking. Internal illumination keeps them working after sunset when foot traffic often peaks. For storefronts tucked back from the street or buried in multi-tenant buildings, blade signs are sometimes the only way to grab walk-by attention.
LED Signs
LED message centers let you change what your sign says without calling anyone or ordering new graphics. Full-color displays run video, animation, and photography at resolutions that compete with television screens. Monochrome versions handle text-based updates at lower price points for businesses that just need to announce specials or hours. Pixel pitch determines how crisp the image looks from different distances, so we match the spec to your actual viewing conditions. You can update content from your phone whenever you want, which means no more waiting on sign companies for routine changes. Brightness sensors adjust automatically so the sign looks right at noon and doesn’t blind anyone at midnight.
Own Every Angle of Your Location
Smart businesses layer these sign types based on who they’re trying to reach and from which direction. At Grand Rapids Sign Company in Walker, we help you figure out which combination captures the most eyeballs for your specific situation. Call (616) 284-8739 to start building a storefront that nobody drives or walks past without noticing.
Why Choose Grand Rapids Sign Company
At our Sign Company, we pride ourselves on delivering exceptional customer service and high-quality products. As a local business, we’re committed to serving our community with integrity and care. All our signs come with a satisfaction guarantee and a comprehensive warranty, ensuring your investment is protected. Trust us for reliable, long-lasting solutions.
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CONTACT US
It's easy to get in touch with us, either fill out the form on the left or for a faster response, send us an email or call us.
(616) 862-0974
info@grsigncompany.com
